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Excellence and innovation in the world of beauty and well-being.

Cosmetics are an essential part of everyone's daily life. We all use these products every day to care for and beautify our bodies, improve our well-being and boost our self-esteem.

We provide you with an insight into how our industry works. You'll discover how companies ensure that their products are safe, how they innovate and develop new products, how cosmetics and personal care products are regulated, how we contribute to environmental sustainability and much more.

We also want to show you what our industry does for the Swiss people, both economically (around CHF 3 billion in domestic sales and CHF 2 billion in annual export turnover in 2023) and in their daily lives.

Finally, we'd like to share with you some of the work our team is doing on our members' be-half in Switzerland and the EU's highly complex and ever-changing regulatory and political environments.

We hope that you will gain a better understanding of our dynamic, diverse and innovative sector. It is a Swiss flagship industry, producing products that improve people's lives in Switzerland and around the world.

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Our commitment to the environment, society and the economy

Our association creates a future-proof environment that supports a thriving cosmetics indus-try and allows us to continue meeting consumers' requirements and expectations. At the same time, we are fulfilling our responsibilities to people and the environment.

We strive to work in partnership with all our stakeholders to formulate and achieve common goals and solutions.

Four key factors contribute to achieving this:

Topics

Cosmetics and their broad range of applications

 

Our fascinating industry operates across a wide range of product categories, resulting in unique job opportunities and areas of research.

Cosmetics are often associated with 'make-up'. However, there are many other categories of cosmetic products. Below is an overview of the main types of cosmetic products:

  • Decorative cosmetics
  • Facial care
  • Personal care
  • Hair care
  • Beard care
  • Intimate care
  • Dental and oral care
  • Baby care
  • Perfumes and fragrances

 

Introducing: Insights into the everyday life of our members

Facts & figures on the Swiss cosmetics industry

The figures below are the product of a collaboration with NielsenIQ (Switzerland) and represent the entire Swiss cosmetics market. They are extrapolated using Nielsen Retail and Prestige Panel scanning data. There may be some discrepancies in the total due to the rounding of the product category figures.

Sales in CHF mn 2021 2022 2023
(Consumer prices) CHF CHF CHF
Decorative cosmetics 267.4 286.7 291.4
Fragrances 351.1 320.3 326.0
Lady care 36.0 36.8 35.7
Pre- and aftershaves 7.9 7.6 7.4
Personal hygiene 142.6 135.7 137.3
Personal care 301.6 307.1 321.2
Facial care 381.2 364.5 375.7
Hair care 227.3 228.7 239.7
Oral care 230.8 240.7 241.5
Baby care 47.6 50.0 50.1
Total 1'993.5 1'978.1 2'026.0

Share of market sectors 2023

Source: Nielsen (Switzerland)